When it comes to advertising on LinkedIn, we all want to get the best return on our ad spend. One of the best known strategies to help achieve this is through retargeting. When marketers talk of this, they normally think of putting their adverts in front of people who have visited their website. This is executed via pixels and other technical methods. It can be done, but you need a bit of tech know-how to run these type of campaigns. But retargeting on LinkedIn doesn’t have to be that difficult.
For instance, you can retarget people who have visited your organisation page.
If you’ve ran video ads on LinkedIn, you can retarget people who have watched a certain percentage of your paid video content.
There are other non-technical options too.
Targeting people who have engaged in your page or content is a good way to get the best return on investment as it should bring down the Cost-Per-Result your campaigns.
@sixtwodigital A well-known strategy to help improve your ROI on LinkedIn advertising is by retargeting. This can be done by putting ads in front of people who have visited your website, but it can be quite technical. Retargeting doesn't have to be that complex though - there are easier and just as effective ways to retarget people on LinkedIn. All is explained in my latest video. It's another digital marketing tip in 62 seconds or less. Get in touch if you'd like to speak to us about how we can help you achieve your objectives through LinkedIn advertising. #socialmediatips #digitalmarketingtipsandtricks #fyp #foryou #foryoupage #irishtiktok #socialmediaagency #digitalmarketingagency #linkedintips #linkedinadvertising ♬ original sound - Sixtwo Digital