Over the years managing various paid Meta campaigns for our clients, I’ve observed the impact that strategic ad scheduling can have on their performance on both Facebook and Instagram. By effectively scheduling your ads, you can ensure they reach your target audience at the most opportune times, thereby enhancing engagement and helping you get the […]
How To Schedule Your Meta Ads Read More »
All of the social networks have algorithms. What this means is that they choose when your content is shown and who it is shown to. With this in mind, you should avoid using time sensitive words such as ‘today’ or ‘this morning’ or ‘yesterday’. This is because if you publish a post on a Monday
Avoid Time-Sensitive Copy Read More »
When it comes to advertising on LinkedIn, we all want to get the best return on our ad spend. One of the best known strategies to help achieve this is through retargeting. When marketers talk of this, they normally think of putting their adverts in front of people who have visited their website. This is
LinkedIn Retargeting Made Easy Read More »
Businesses need to stop saying ‘Find us on Facebook’ Every day I see businesses using the same four words in shop windows, on their websites, across the sides of their vans and in their ads in newspapers and magazines, and every day it completely baffles me. These four words are… Find us on Facebook It
Stop saying “Find us on Facebook” – do this instead Read More »
