The Objective

In 2021 Clare GAA  launched the biggest fundraiser in their history – Win A House In Lahinch. The aim was to sell more than 10,000 tickets priced at €100 each to raise over €1,000,000 for the county board. They approached Sixtwo Digital to manage and run all aspects of their digital marketing campaign – building the website, management of all aspects of their online advertising which included advertising across all the Meta platforms, digital audio campaigns and Google Adwords. Sixtwo Digital collaborated with various members of the Clare GAA team to help them achieve their objective of selling as many tickets as possible.

The Solution

The cornerstone of the campaign was the online shop front. Sixtwo Digital built an e-commerce website that made the purchase path as streamlined as possible. It allowed people to buy a ticket for this once in a lifetime opportunity in the shortest amount of steps possible. Once the website was complete, we managed a series of paid campaigns across the Meta platforms that drove relevant traffic and used many advanced tactics – A/B testing; audience segmentation; re-targeting and more. This was complimented by a digital audio campaign targeting people who listen to the radio on podcasts and on digital devices along with a Google Adwords campaign, ensuring we were active on all major digital marketing platforms.

The Outcome

Clare GAA sold over 11,000 tickets, raising over €1.1 million, making it the biggest fundraiser in the county board’s history. The majority of tickets were sold online and this was to ads that were optimised for the correct results and an aggressive re-marketing campaign.

If you’re thinking of organising a fundraiser for your club, charity or community organisation, get in touch to discuss ways we could help.