The Objective

Ifac is an expert team of accountants and financial advisers who help businesses grow. They approached Sixtwo Digital with different objectives, but one that was more a priority than any other was to generate leads. They wanted to speak to businesses that were looking for support in many different ways. Sixtwo Digital discussed their goals in-house before reverting back to them with different strategies that would help them achieve their objectives. After discussing how each approach could be executed, and the advantages with each approach, we agreed to continue with a plan that best met their business needs.

The Solution

Sixtwo Digital ran a series of lead-generation ads that focussed on different themes and topics that were relevant to the client. We ensured they were optimised correctly, then monitored each campaign and ad extremely closely to ensure the quality of leads wasn’t only relevant, but was of high quality also. The only way to do this was ensuring the creative was right, the ad copy suited the objective and the ads were monitored extremely closely. Our plan was then to communicate all findings back to the client in a timely fashion which meant that if a change in direction was required, we could implement it if needed.

The Outcome

From the outset, the campaign converted. Sixtwo Digital delivered ongoing leads from relevant businesses in search of  supports ifac could offer. Leads were sent daily in a timely manner and we liaised with the client regularly to re-visit the strategy and making any adjustments if required.

Are you looking to generate more leads for your business? Get in touch to discuss ways we could help.